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Jenn Zeller is the creative mind and boss lady behind The South Dakota Cowgirl. She is an aspiring horsewoman, photographer, brilliant social media strategist and lover of all things western.


After a brief career in the investment world to support her horse habit (and satisfy her mother, who told her she had to have a “real” job after graduating college), she finally took the leap and stepped away from a regular income; trading the business suit once and for all for cowgirl boots, a hat, and jeans. She has not looked back.


When Jenn first moved to The DX Ranch on the South Dakota plains, she never imagined she’d find herself behind a camera lens capturing an authentic perspective of ranching, and sharing it with others. Jenn has always been called to artistry, and uses music, writing, images, home improvement, and her first true love of horses to express her ranching passion.


Horses are the constant thread and much of her work centers around using her unique style of writing to share her horsemanship journey with others in publications such as CavvySavvy, the AQHA Ranching Blog, the West River Eagle, the family ranch website, and her own website. 


Using photography to illustrate her stories has created other opportunities -- Jenn’s brand “The South Dakota Cowgirl” has grown to the level of social media “Influencer”. This notoriety has led to work with Duluth Trading Company, Budweiser, Wyoming Tourism, Vice, Circle Z Ranch and Art of the Cowgirl, to name a few. She also serves as a brand ambassador for Woodchuck USA, Arenus Equine Health, Triple Crown Feed and Just Strong fitness apparel. Her photography has been featured by Instagram, Apple, TIME Magazine, The Huffington Post, and Oprah Magazine. Jenn’s work has been published internationally, has been seen in several books and has graced the covers of several magazines.


Jenn became a social media influencer by accident when she started to explore Instagram as a way to share her life on the ranch with folks that don’t get to experience it. It’s grown into an incredible platform that she uses to empower women, create an environment for self improvement and share life on the ranch.


When she’s not working, she loves to drink coffee, play with her naughty border collie named Copper, start ranch colts, and run about the country chasing cans. Her mother still thinks she doesn’t have a “real” job.


Thea Larsen is the hostess of The Cowgirl Diaries, founded in November of 2014 as a simple Instagram feed sharing fun fashion and home decor finds and evolved into a full-fledged lifestyle influencer space with tens of thousands of followers. Though, her foray into the digital space, blogging, and social media has been going strong since she made her first Twitter bestie in 2008. At that point a love for turning online acquaintances into real life friendships took root.

Thea's professional career has included positions from event coordinator to CEO and she holds degrees in both Business and Journalism. She had over ten years of marketing, event and executive leadership experience prior to making the decision try her hand at working for herself offering marketing and brand strategy consulting as well as freelance writing and social media management in 2014.


You can find Thea wrangling cows, babies and boss lady ambitions on the ranch in the Sandhills of Nebraska. Where she is currently chasing her Happily Ever After with her husband Jesse, two tiny cowboys, Oliver (2 years) and Elliot (10 months), a rescue dog named Rooster, her "good" horse Teddy, a mess of colts that need a few wet saddle blankets, a milk cow named Mable and a whole bunch of black Angus cows, calves and bulls.